Outsourcing Order Fulfillment: When Do I Need to Outsource?

order fulfillment in Kenya

In e-commerce, how you handle the critical aspect of order fulfillment can easily make or break your business. 

Order fulfillment is the steps involved in receiving, processing, and delivering orders to your customers. 

For many businesses, especially those experiencing growth, managing order fulfillment in-house can become overwhelming, especially with constrained resources. This is where outsourcing comes into play. 

Outsourcing order fulfillment means partnering with a third-party company like Codirect Courier that specializes in these services. This allows you to focus on other core aspects of your business while ensuring that your customers receive their orders on time.

When to Start Outsourcing Order Fulfillment?

As an eCommerce business owner, it’s important to know when to continue using inhouse order fulfillment and when it’s time to outsource.

Here are some conditions that may need you to outsource order fulfillment for your business.

1. Rapid Business Growth

When your business is scaling rapidly, handling all aspects of order fulfillment in-house can become a logistical nightmare. 

Increased order volumes can strain your existing infrastructure, leading to delays and errors. If your fulfillment rate starts to decline, it’s a clear signal that you need professional help. 

Outsourced fulfillment services can help you manage high order volumes efficiently, ensuring that your customers remain satisfied with timely deliveries.

2. High Order Volumes During Peak Seasons

Many businesses experience seasonal spikes in order volumes during holidays (e.g., Christmas) or special promotions. 

Managing these peaks can be challenging with an in-house team, often requiring temporary hires and additional resources. 

Fulfillment companies like Codirect Courier are well-equipped to handle such fluctuations smoothly. By outsourcing order fulfillment during peak seasons, you can maintain a high fulfillment rate without the hassle of temporarily scaling up.

3. Limited Storage and Handling Capacity

Small and medium-sized businesses often face storage constraints as their product lines expand. 

Outsourcing to a fulfillment company or elsewhere can provide access to extensive warehousing facilities and advanced inventory management systems. 

This not only frees up physical space but also optimizes the storage, handling, and shipping processes, ensuring that your products are always in stock and ready to be dispatched.

4. Cost Efficiency

Handling order fulfillment in-house means incurring significant overhead costs, including warehousing, staffing, equipment, and technology investments. 

By contrast, fulfillment outsourcing can convert these fixed costs into variable ones, meaning you pay only for what you use. 

This can be particularly beneficial for businesses looking to optimize their expenditures and improve their bottom line.

5. Focus on Core Business Activities

Managing order fulfillment requires considerable time and effort. 

By outsourcing this function, you can leave the logistics to the experts and redirect your focus toward other strategic activities like product development, marketing, and customer service.

 This can lead to enhanced business growth and customer satisfaction as you concentrate on what you do best.

6. Geographic Expansion

If you plan to expand your business to new regions or countries, setting up fulfillment centers in those areas can be challenging and costly. 

Fulfillment companies often have established networks in various locations, allowing for seamless and cost-effective geographic expansion. 

Outsourcing fulfillment can help you improve parcel delivery times and reduce shipping costs while providing a better experience for your international customers.


Deciding when to outsource order fulfillment is a crucial step in ensuring the efficiency and growth of your e-commerce business. By recognizing the mentioned signs, you can make an informed decision to outsource your ecommerce fulfillment to a reliable fulfillment company.

Being a leading order fulfillment company in Kenya, Codirect Courier offers comprehensive solutions tailored to meet the unique needs of your business. When ypou partner with us, we handle the logistics while you focus on growing your brand. 

Ready to start outsourcing fulfillment, Contact Codirect Courier today to learn more about how we can help you achieve a higher fulfillment rate and seamless operations for your business.

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